XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalog, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.

How does XITE’s music video experience work? 

• Our team of music video experts adds new videos to XITE every day.
• There are up to 100 themed channels, from genres and moods to essentials and the newest releases. 
• Use the search feature to find your favorite artists and music videos.
• Like and skip music videos and save all of your liked videos to the ‘Your Likes’ channel. 
• With our special Mixer feature, you can select a genre, decade and style to create your perfect music video channel.

Product feature bullets

• New videos added daily
• Up to 100 themed channels
• Like and skip music videos
• Save your liked music videos to create your own channel of favorites
• Create your own channel with the Mixer feature