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About Us

XITE is dedicated to building the best music video experience in the world. Based in Amsterdam, XITE now reaches 100 million households across multiple territories through linear networks, interactive TV apps and on-demand streaming services.

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The company revolutionized the way audiences experience music videos by allowing viewers to search, like and skip through its entire catalog, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade, style or mood using its unique Mixer feature.


XITE has a full music video catalog through agreements with all major and top independent music labels and distributors, and works to expand this offering every day.

Our story


XITE was founded around a singular focus: to provide customers with a dedicated product showcasing only official and high quality music videos, all the time. We offer all the benefits of curated content plus the ability to interact according to your preferences.

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Every video in our products, from those that are included in search results and recommendations, to the videos in the curated channels, are hand-selected and reviewed for quality, metadata profiling and playlist relevance by our music curation team.


This creates a quality-over-quantity approach to our premium music video experience. Lean back and watch what we serve up. The product starts playing when you open it, we’ll do the thinking for you. Or lean forward: interact to help us get to know you. Like videos or we’ll create personalized channels for you.

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